Apple
rolled out its CarPlay iPhone connection for cars at the Geneva Motor
Show this week with Ferrari, Mercedes-Benz and Volvo demonstrating the
application, and 13 other automakers also signed on to ship “down the
road,” as Apple copywriters put it. CarPlay replicates the iPhone
interface on the car’s center stack display, uses the car’s built-in
controls, and takes orders from Siri as well. It goes far beyond Siri Eyes Free.
How It Works,What You get:
Any car with a USB jack or
streaming Bluetooth is capable of playing music and hands-free calling
from an iPhone. CarPlay adds significant robustness through the
replication of the iPhone display on the center stack display and the
ability to call on more of the functionality of your phone.
Apple
Maps is supported for navigation. Apple says CarPlay intuits possible
destinations from recent calls and messages you’ve gotten. Free
navigation from your iPhone might make it tough for automakers to charge
more than a couple hundred dollars for built-in navigation. If a car
costs less than $20,000, some automakers might just give up. They’ll be
stuck with the cost of putting in an LCD display ($100), but they may be
stuck with unsold cars if they don’t and the completion does.Apple says CarPlay provides access to music, podcasts, and audiobooks, as before with simpler USB or Bluetooth connections. CarPlay supports iTunes Radio as well as selected third-party apps, such as Beats Radio, iHeart Radio, Spotify, and Stitcher.
Critical Mass For CarPlay on day one:
Who’s on board among automakers? Just about everybody. In addition to the Geneva Motor Show featured trio of Ferrari, Mercedes and Volvo (photo above), others with announced plans include BMW Group, Ford, General Motors, Honda, Hyundai Motor Company, Jaguar Land Rover, Kia Motors, Mitsubishi Motors, Nissan Motor Company, PSA Peugeot Citroën, Subaru, Suzuki and Toyota Motor Corp. Since most have multiple brands, it’s more than two dozen car brands. The biggest missing name is Volkswagen Group, the world’s number three automaker,
which also includes Audi, Bentley and Porsche.
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